Advertising

Advertising

Lerner Mailboxes

Recognized student groups may request to have the undergraduate student mailboxes stuffed in Lerner Hall with notices, advertisements or flyers. This service is provided by the Mail Center staff at no charge to your organization. Student organizations are no longer permitted to stuff boxes themselves for security reasons.

No student groups will have access to the mail centers from September 1 - October 15.

Please contact the manager as soon as possible to arrange for a mailbox stuffing by phone at 854-0101. S/he will provide you with the necessary authorization form. The Mail Stuffing Authorization Form must be completed and signed by your Student Affairs adviser. All requests must be approved by the manager of the Student Mail Center.

Student groups with national or off-campus affiliations may be subject to a stuffing fee of $550.

The Student Mail Center can provide a listing of students by year, but requests for specific lists must be made prior to stuffing. The Student Mail Center does not provide listings based on race, gender, religion, national origin or major of study.

The above information is subject to change. Please contact the Columbia University Student Mail Services for current policies.

Flyering

Student organizations may flyer around campus as long as they follow all policies and procedures outlined by individual department and building policy, and as outlined in the Essential Policies for the Columbia Community. Student organizations are further subject to New York City ordinances when flyering off-campus. Please contact your local police precinct if you have a question or concern about off-campus flyering. Student groups should also be aware that placing flyers on pavement or ground is a hazard for individuals living with disabilities, and will be removed promptly by Columbia University staff.

Publication Advertising Policy

Advertising in student publications and soliciting advertisements for your student group publication can be an excellent way of increasing your financial resources. With many publications  competing for advertising revenue, being well-prepared and thoughtful in creating a strategy is essential. Some helpful hints for putting together the best strategy for your publication include:

Have current statistics ready including:

  • Distribution amounts and locations
  • Population demographics 
  • Publication Frequency 
  • Relevant or timely themes/issue/articles and targeting specific businesses

Also, consider the following principles:

  • Make it Easy to Say “Yes” – Businesses, especially small local ones, will respond better to clear and simple information. Have a handout sheet ready which will include information about demographics and distribution, timelines and standard ad sizes as well as acceptable formats for submissions. You most likely will want to include the price of each advertisement on this sheet. Also include contact information should they have questions.
  • Pricing – Are your prices competitive? Come up with a good pricing structure that will serve your needs but still remain attractive to businesses. Think about whether you would benefit from offering volume discounts.
  • Be timely – Provide enough lead time for the business to review your materials and prepare an ad. Be clear as to deadlines and publication dates. Think about when other publications are seeking advertising dollars and when businesses might have more or less of them available.

With all of that in mind, there are some rules which must be followed in soliciting and running advertisements in your publication:

  • All monies collected must be deposited into your Student Affairs account 

Advertisements placed in student group publications:

  • may not support or promote illegal activities including but not limited to the sale and/or use of illicit drugs.
  • may not promote or encourage the consumption of alcohol. 
  • may not promote for-profit gambling ventures.
  • may not include sexually explicit images or content.

Student leaders are encouraged to consider the impact of any advertisement on the Columbia Community, especially in cases where there is reason to believe the running of this advertisement might be incendiary. If there is any question regarding the ramifications of accepting an advertisement, group leaders are encouraged to discuss the matter with their Student Affairs adviser. If publication leaders or their Student Affairs adviser deem the advertisement inappropriate, the group is responsible to refund any fees collected for the specific advertisement or accept a mutually agreed upon replacement for the unacceptable advertisement.

By planning a strategy, maintaining clear communication,  staying aware of your target audience and role in the community, your publication can successfully use advertising to support and enhance your group’s activities.

Undergraduate Student Life

Visit

510-515 Alfred Lerner Hall
2920 Broadway
New York, NY 10027

Call: (212) 854-3612

Fax: (212) 854-9801

Office Hours
MondayFriday
9:00 a.m.5:00 p.m.

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