New undergraduate business course, part of the collaboration between Columbia College and the Graduate School of Business… BUSI W3701 – Strategy Formulation (call # 56801) Tuesday 4:10 PM -7:00 PM Location: 303 Uris Hall Provides an introduction to strategic management with two broad goals: to understand why some companies are financially much more successful than others; and to analyze how managers can devise a set of actions ("the strategy") and design processes that allow their company to obtain a financial advantage. Allows students to gain a better understanding of strategic issues and begin to master the analytic tools the strategists use, by studying the strategic decisions of companies in many different industries and countries, ranging from U.S. technology firms to a Swiss bank and a Chinese white-goods manufacturer. Topics include what companies can do to outperform their rivals; analysis of the competitive moves of rival firms relying heavily on game-theoretic concepts; when it makes sense for companies to diversify and globalize their business. In addition, these undergraduate business courses will also be offered again this fall… BUSI W3013– Financial Accounting Section 1 – Tuesday and Thursday 1:10 PM -2:25 PM (call # 62248) OR Section 2 – Tuesday and Thursday 2:40 PM -3:55 PM (call # 94696) Enables students to become informed users of financial information by understanding the language of accounting and financial reporting. Focuses on the three major financial statements that companies prepare for use of management and external parties-the balance sheet, the income statement and the statement of cash flows. Examines the underlying concepts that go into the preparation of these financial statements as well as specific accounting rules that apply when preparing financial statements. Also looks at approaches to analyze the financial strength and operations of an entity. Uses actual financial statements to understand how financial information is presented and to apply analysis techniques. BUSI W3021 – Marketing Management (call # 71848) Thursday 10:45 AM-1:45 PM Designed to provide students with an understanding of the fundamental marketing concepts and their application by business and non-business organizations. The goal is to expose students to these concepts as they are used in a wide variety of settings, including consumer goods firms, manufacturing and service industries, and small and large businesses. The course gives an overview of marketing strategy issues, elements of a market (company, customers, and competition), as well as the fundamental elements of the marketing mix (product, price, placement/distribution, and promotion).